– Pieter de Boer, Owner Number1 Voetbalreizen
Customer: Number1 voetbalreizen
Branch: Events & travel
Project: Sales optimization – Marketing Automation
Question: ‘How can I save time in my after sales process?’
Number1 Voetbalreizen reaches through Google Adwords, social media and sponsoring who have affinity with football/sports and are interested in a football trip.
When someone registers for one of the football trips, the person ends up in Magento (webshop). The sales team then manually follows up the lead. This takes too much time.
That is why we have made a link between Magento and marketing automation software SharpSpring. The entire aftersales process is now automated.
Rules have been set for the fields of the form, which triggers that an e-mail is sent including automatically the correct and unique information per register.
The after sales process consists of 5 types of e-mails:
- Confirmation e-mail: reservation is well received
- Travel documents: information about the hotel and possibly flight
- Hotel voucher + flight information: hotel voucher and airline tickets
- Two weeks before departure: An email with all the important information
Check-in: An email with the request to check in online
A saving of 20 hours per week. These hours can now be used more effectively for other tasks that contribute to the organization to bring it to a higher level.
What did we learn from this project?
1. Linking Magento & SharpSpring
We have often linked systems to marketing automation software SharpSpring for our customers. However, the Magento webshop was new to us. In collaboration with the web builder we succeeded in linking Magento to SharpSpring.
2. Dynamic travel documents
The travel details are unique for every registration. It took a lot of time to copy / paste the details manually in the e-mails. Thanks to the link with the webshop (Magento), this data is now automatically transferred into marketing automation. With the dynamic fields in the e-mail, all the travel details are automatically tailored for each registration. These e-mails now automatically show the details of the journey that the customer has booked.
3. Variations with / without flight
Football trips can be booked with or without a flight. This is also something to keep in mind in the e-mails. Someone without a flight does not have to receive information about a flight. For example, the e-mail to check-in does not have to be sent to this group. We have set up separate e-mails that is triggered when someone orders a trip without a flight.
Do you also want an automated after sales process like Number1 Voetbalreizen?
Fill in the form below and our marketing automation specialist will help you within 1 phone call. He will take a look at what the possibilities are for your organization.